1. Store Settings
1.1. Relationship between overseas warehouse stores and sites
- Each site of an overseas warehouse store is managed and operated independently, which means that sellers need to ship goods separately to the sites where they want to conduct business.
1.2. Front-end entrances of various JUMIA sites
The front-end link of a seller’s store can only be opened after the store has inventory online.
1.3. Which sites has my overseas warehouse store opened?
As long as the application is approved, Nigeria, Kenya, Uganda, Ghana, Senegal, and Côte d’Ivoire will be opened. Vendor Center (backend) login URL: https://vendorcenter.jumia.com/sign-in
1.4. How can I check if my store is activated?
After successfully registering in the Vendor Center, the store will be in an activated state.
1.5. How to view my store’s front end?
The prerequisite for the overseas warehouse store link to go online is that the store has product inventory in the warehouse, and then the product link will go online. Path:
Click on Seller INFORMATION to view the storefront.
2. Products
2.1. Can my overseas warehouse store list products from different categories?
Yes, we also recommend that sellers operate multi-category stores and do not need to focus on vertical categories. Currently, the distribution model is more suitable. Category information
2.2. For the product sizes in the fashion category, what standards do African consumers use?
Most of them use European sizes or American sizes. When listing products, please note that among the 8 pictures, one should be a size chart to facilitate consumers’ viewing and purchasing. Also, pay attention to whether your products are Chinese sizes. Do not ship Chinese sizes, as there is a risk of being rejected for storage.
2.3. What are the plug specifications for each site?
Senegal, Côte d’Ivoire ->> European standard
Nigeria, Kenya, Uganda, Ghana ->> British standard
2.4. Reference for product selection information
Follow the Jumia official account “Jumia African Cross-border E-commerce” and check previous videos to find many topics about product selection.
2.5. Do 3C category products require qualifications?
Currently, the platform does not require qualification checks for products such as Bluetooth headsets and power banks. For power banks, it is required by the logistics carrier to provide the corresponding formal battery MSDS and UN38.3 test reports. For other documents, please consult the logistics provider. Jumia warehouse does not require these documents for the time being.
2.6. What is Jumia SKU (shop sku)? What is Seller SKU?
Jumia SKU (shop sku): The JUMIA SKU number generated by the platform after the SKU passes QC. The formats are as follows:
- GE840EA3ZQX75NAFAMZ-429576553, also known as SKU Simple
- The first half, GE840EA3ZQX75NAFAMZ, also known as SKU Configue
For example, a shoe listing includes 5 sizes, and GE840EA3ZQX75NAFAMZ (SKU Configu) represents the 5 SKU simples of the entire listing.
Seller SKU: The SKU number created by the seller when creating a product. Please use English, and it must be more than 1 character.
Bulk acquisition path:
The downloaded table is as shown in the figure below. The first column is Jumia SKU, and the corresponding seller SKU is in column B.
2.7. When listing a product, how to fill in Brand? How to register a brand? What to fill in for white-label products?
Product Brand (Brand): Required field
- For selling branded products, please fill in the brand name in this column. If the brand does not exist on the platform, you need to create the brand. Please click hereto fill in the form to create the brand. (Kind reminder: Please use an external network to log in when filling out the application form.)
- For selling unbranded products, fill in “Fashion” for fashion products, and “Generic” can be uniformly filled in for other categories. For details, please check the product listing instructions.
Remarks:
If listing branded products
1) If the brand already exists in the backend but is restricted for use (the system will prompt that the brand is Restricted when selecting the brand to create a product), the seller needs to submit the corresponding brand authorization documents, such as brand registration certificate, official authorization letter, etc., through RAC (Raise a Claim).
2) If the brand does not yet exist in the backend and needs to be created, you need to click RAC (Raise a Claim) to apply for brand creation.
2.8. There are French sites and English sites. How to make the French site synchronize French titles, descriptions and other information?
- When creating a single product in the backend, click the upper right corner to switch between different language interfaces, and you can add product information in French, English, and Arabic.
- When creating products in bulk through a table, titles, descriptions, and other content in the table have FR and AR versions provided.
2.10. When listing products on VC, should the product pricing be in US dollars or local currency? And which exchange rate should be used?
When listing products on Vendor Center, the pricing should be in US dollars. Please note the issue of exchange rates for different sites.
The exchange rate is subject to the one announced on our platform. Announcements will be made on the Seller University, via emails, and in merchant groups.
Click here to view on Seller University: 【Exchange Rate】
If you use local currency for payment collection, you can follow the exchange rate of the local currency payment collector.
2.11. Can second-hand phones or refurbished phones be sold?
Currently, the channel for selling second-hand phones and refurbished phones has been closed, and they cannot be sold on Jumia. If such products are sold without permission and are identified as fake or shoddy products after quality inspection, direct mail stores will be fined, and overseas warehouse stores will have their SKUs removed.
For details, please see: JUMIA Refurbished Mobile Phone Expansion Project
2.12. What are the requirements for the mobile phone category?
Please refer to the Mobile Phone Category Brand Authorization Access System (released on April 18, 2025)
2.13. If products of the same style in different colors cannot be made into variants, how can I achieve the effect as shown in the picture below?
After the products are warehoused and launched, provide all JUMIA SKUs of the same product in different colors in your store through RAC, and apply for Color grouping.
2.14. When listing a product, how to insert a product video on the detail page?
- Copy and paste the complete YouTube video link here.
- Copy the Youtube ID here (as pointed to by the blue arrow above), and after filling it in, click Submit. The Youtube ID is the highlighted code at the end of the video URL: https://www.youtube.com/watch?v=bK76Pe1Yqt4
- After synchronization, the effect shown in the figure can be seen on the foreground details page.
2.15. What factors need to be considered when pricing products in overseas warehouses? What is the Global Price for the initial listing of product prices in the backend? What are Price and Sale price?
Pricing formula: https://jumia-global.com.cn/collegeLib/286835?subCateId=236687
- Global Price is the price set for the initial listing. After the SKU is approved and successfully created, different prices can be set for each site (taking into account the inconsistent freight costs of each site).
- Price corresponds to the original price, and Sale Price is the actual selling price (strikethrough price).
Sale Start Date; Sale End Date: The effective start and end time of this strikethrough price is China time. When creating a product, you can fill in any time on a date after the current day. After the product is listed, the product price can be changed at any time.
Only after the SKU listing is successfully created you can set different prices for the same product on different sites.
- Set directly in the backend as shown in the figure.
- Guidelines for batch price modification of different SKUs: Product price updated in bulk
3. Stock Preparation Process -> CO Tutorial
3.1. Is there any contact information of cooperating logistics providers for shipping goods from China to Jumia’s overseas warehouses? Must we use the cooperating ones?
Logistics provider contact information and quotation sheet: It is not necessary to use our officially cooperating ones; you can also find your own freight forwarders. It doesn’t matter, as long as the goods can be shipped to the warehouse addresses of various JUMIA sites according to the process.
3.2. Under what status of the product can a CO (Consignment Order) be created? What is CO?
-> CO is a shipping order. CO can be automatically approved in the VC backend, and after approval, the goods can be shipped.
- Only after the product has passed QC APPROVED can you apply for CO, prepare the goods and ship them to the overseas warehouse.
The product list downloaded from the CO application page contains all the SKUs that can be shipped.
3.3. How to generate the Jumia SKU barcode to be affixed on the shipped products? Are there any size requirements for the label to be affixed?
- Click on this link and enter the Jumia SKU to generate the barcode.
- Size: There are no standard size requirements; it is only necessary to ensure that the SKU under the barcode can be clearly identified with the naked eye.
Qualified example:
3.4. How to check the status of CO? How long will it take for the CO to be approved after application? Can I ship the goods?
The CO in Vendor Center is approved instantly after being uploaded. After the CO is successfully uploaded, you can check which SKUs have been submitted successfully and ship the goods according to the quantity you applied for.
3.5. What is a CO number?
3.6. After the CO is successfully created, how do I cancel/delete it?
Follow this path “Vendor center ->> Products ->> Consignment Orders” to find the corresponding CO (the status of the CO must be “Not Shipped”), and click “Cancel” under Actions, as shown in the figure below.
3.7. Is there a limit on the number of shipments from FBJ stores? Is there a minimum quantity requirement?
There is no minimum shipment quantity requirement. For the first shipment, you can send more different products (20-50 SKUs), with each SKU having approximately 10-20 items for the first batch of product testing.
The number of SKUs in one CO must be < 100, and the total number of products must be < 5000 pcs. It is recommended that the total number of products applied for in a single CO in Nigeria does not exceed 500, and in other countries, the total number of products applied for in a single CO does not exceed 5K (different variables are regarded as different SKUs: a pair of shoes with 5 size variables is 5 SKUs).
3.8. After the CO application is approved, there is an email notification saying that the goods need to be shipped to the warehouse within 7 days. How to handle this?
After the CO is approved, there will be a notification email as shown in the figure below. You can ignore the requirement mentioned in it that the goods need to be shipped to the warehouse within 7 working days. For Global cross-border sellers, they only need to ship the goods as soon as possible after the CO application is approved, and update the shipment status of the CO on VC after shipping.
3.9. Where is the warehouse address for entering the overseas warehouse? Where is the warehouse address for return pick-up?
The warehouse addresses of different overseas warehouse sites are different. Please refer to the updated warehouse addresses on Seller University. Obtain it through this link: FBJ Delivery/Return Address
3.10. What is the normal shelf-up time after the products are delivered to the warehouse?
It takes about 2 working days. It may be delayed under special circumstances, such as multiple items, inconsistency between the physical product and the product picture, etc. Sellers can check their store emails, where they will receive an email with the subject “Jumia Notification on Shelf-up Issues“. If there are no shelf-up issues but the products are not put on the shelf after more than a week, please get support through the [Appeal Channel].
3.11. Recommendations for product delivery packaging (inner packaging, outer packaging, individual product packaging)
To reduce losses caused by damage to goods during transportation for overseas warehouse sellers, Jumia provides packaging optimization suggestions for the following product categories. Please refer to the guidelines below. For more packaging guidelines, please click to view.
3.12. Can the product packaging (instruction manual) be in Chinese?
- Senegal
◦ Requirements: Skincare products/cosmetics must use full French packaging; other categories can accept English packaging.
◦ Recommendations: For skincare products/cosmetics, ensure all product information (ingredients, instructions, labels, etc.) is in French and no other languages are used. Other categories can accept English packaging.
- Côte d’Ivoire
◦ Requirements: Full Chinese packaging is not accepted, but English is acceptable; if possible, it is recommended to use full French.
◦ Recommendations:
- Prioritize providing full French packaging to meet local preferences.
- If full French cannot be provided, at least English translation must be included (avoid only Chinese).
- Key information (such as ingredients, shelf life, usage instructions) must be clearly readable.
- Other sites
◦ Requirements: Full Chinese packaging is not accepted. If there is Chinese on the packaging, it must be accompanied by English instructions.
◦ Recommendation: Provide at least bilingual packaging in Chinese and English (such as Chinese-English comparison labels).
4. Orders
4.1. After an order is placed in an overseas warehouse store, does the seller need to operate in the backend? How to handle returns?
After an order is placed, the seller does not need to perform any operations. All order steps (including printing orders, labeling, outbound, delivery, etc.) are executed by Jumia’s local overseas warehouse team. This includes cases where there is an order return or failed delivery; the seller does not need to take any action. After the returned goods are sent back to the warehouse, they will be re-inspected, and if they pass, they will be re-listed for sale. Sellers do not need to worry.
4.2. If an order is returned, what operations do I need to perform as a seller?
The seller does not need to perform any operations in the backend. The platform will require consumers to return the product to the Jumia overseas warehouse address as soon as possible, and the money will be returned to the consumer only after the return is inspected. The seller does not incur any additional costs in this process because the order was not successfully delivered. Jumia does not have a “refund only” policy.
- The product will be inspected in the warehouse. If it passes the inspection, it will be re-added to the overseas warehouse inventory of your store and continue to be sold on Jumia.
- If it fails the inspection, it will become unsellable inventory, and the seller will need to pick up the goods from the warehouse according to the email notification later.
4.3. Are there any store data that sellers can view, such as PV?
The system sends “sales data” to the registered email of your overseas warehouse store account every week. Search for the keyword “Jumia Store Sales Data Week”, and the attachment is the data.
What do you think? How to utilize this data? Watch the replay of the seller university live training: the episode on June 25, 2024.
4.4. After the inventory arrives at the warehouse and goes online, how to quickly get orders? How to increase exposure?
- Use JUMIA’s advertising systemto run ads for new products
- Participate in platform activities to get free exposure opportunities
5. Payment Collection
5.1. Can VC overseas warehouse stores use Payoneer for USD payment collection? How to bind the receiving account? How long does it take to get the payment?
- Yes, you can directly bindUSD payment collection in the Vendor Center backend. Note: USD payment collection only supports binding forNG/KE/GH/UG countries. Binding process for USD Funding
- You can also use local currency payment collection binding, which supports: Nigeria NG (NGN), Ghana GH (GHS), Kenya KE (KES), Senegal SN (XOF), Côte d’Ivoire IC (XOF), Uganda UG (UGX). Binding process for local currency payment collection and contact information of service providers:Local Currentcy Funding
Note:
Update of bank information in VC backend: The current function for filling in bank information is temporarily unavailable. The platform will notify through official channels after the function is launched. Please pay attention to updates in a timely manner.
5.2. Does product pricing include value-added tax? Is VAT or similar taxes charged?
- For orders where consumers purchase products,only Côte d’Ivoire and Senegal will charge VAT, but sellers using local currency payment collection do not need to pay this part.
- If overseas warehouse stores use local currency for payment collection, there is no need to pay this part of the fee, and product pricing does not need to include VAT.
- Only value-added services in all sites will charge VAT. Check here for [Tax Rate Details].
6. Advertising
6.1. How do I run ads? How to promote? Are there any tutorials to watch?
You can check the relevant content in the seller university and previous training sessions. The relevant links have been sorted out here: Jumia Advertising – Super Exposure Related Links
7. Others
7.1. Stores receive many emails every day in their mailboxes. As FBJ sellers, you need to focus on the following email titles:
| Email matters | Email subject：Email sender | Sending frequency | Jumia Global VendorHub details link |
| Sales data of SKUs in FBJ | Email subject：Jumia Store sales data Week | Every Tuesday | None |
| Defective Products Pick Up Notice | Email subject：JUMIA Defective Products Pick Up Notice
Email sender：[email protected] |
Every Thursday | RTV/Forfeit |
| Jumia Global RTV Aged Inventory | Email subject：Jumia Global RTV Aged Inventory Email sender：[email protected] |
Around the 7th of each month | RTV/Forfeit |
| Pick-up email | Email subject（Some countries use French or Arabic; here, the English version is used as an example.）： 1. Applicable countries：NG,KE,CI,SN,GH,UG,EG Date: Shop Name, your Jumia return item(s) are ready for pickup in Jumia ****** |
It depends on whether the seller has unsellable products, or products that have applied for return to the warehouse, or products that have been returned to the warehouse beyond the time limit and need to be picked up. | None |
For more information, please click here.
8. Store Account Management
8.1 What should I do if I cannot log in to VC?
The login account is the registered email address, and you need to reset the password for the first login.
If you cannot log in, please submit a customer complaint RAC and provide a video of the login failure after trying the following methods without success: a. Clear browser cache; b. Try a different browser; c. Try using a VPN.
8.2 How to enable/disable vacation mode in VC?
Please click here for guidance.
8.3 Why can’t I enable vacation mode?
Sellers must ensure that the following steps are completed to successfully enable vacation mode: a. Store activated; b. All orders have been processed; c. Contract has been signed; d. Contact information has been filled in.
8.4 Can I change the registered email after the store is successfully created?
No. If you want to use a new registered email, you need to re-register.
8.5 Can I change the phone number after the store is successfully created?
No. If you want to use a new number, you need to re-register.
8.6 Why is my store not activated yet?
Sellers should ensure that all the following conditions are met. If the store is still not activated after meeting the conditions, please submit a customer complaint to explain.
- Sellers should ensure that the information for Shop / Business / Shipping is completely filled in.
- Sellers should ensure that the store has passed the review.
8.7 Why can’t I create a CO?
If the store and the corresponding SKU do not meet the conditions for creating a CO, then a CO cannot be created. For details, please refer to the FBJ stocking/shipping/inbound Process
8.8 Why can’t I participate in promotional activities?
The store information must pass the review and meet the conditions for applying for the activity to participate in promotional activities. For details, please refer to the Promotion Backend introduction
