Mobile Phone Category Brand Authorization Rules

Dear Seller,

To continuously optimize the platform’s business environment, safeguard consumer rights, and enhance the quality and service experience of mobile phone products, starting from April 18, 2025, the platform will implement a brand authorization access system for the mobile phone category. Sellers without platform authorization will no longer be permitted to sell mobile phone products.

If you intend to sell mobile phone products, please click the link below or scan the QR code to complete the brand registration questionnaire.

[Mobile Phone Brand Questionnaire]

1. Required Documentation

  • Official authorization letter issued by the brand (with company seal) or brand registration certificate.
  • Scanned copy of business license.

2. Precautions

  • Ensure the authorization chain is complete (e.g. secondary distributors must provide full authorization from the brand to the distributor level).
  • The sale of counterfeit, refurbished, or unauthorized mobile phones is strictly prohibited. Violators will bear legal responsibility.

The platform will conduct regular qualification checks and dynamically manage seller permissions.

3. Implementation Timeline

  • Registration takes effect from: April 18, 2025.
  • Approved sellers will receive an email confirmation notice within one week. If no email response is received within a week, the application will be considered unsuccessful.

Shops that fail to register or pass the review will have their mobile phone listings subject to removal by the platform.

Thank you for your support and cooperation in maintaining a healthy marketplace and providing consumers with better service.

Jumia Global

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