1. Pricing Composition of FBJ Products

S/N	Composition	Detailed description
1	Cost of SKU	The cost of SKU is controlled by the seller
2	Profit of SKU	The profit of SKU is controlled by the seller
3	Freight Fee	Fees for sellers to send their items to Jumia’s overseas warehouses by sea or air, as well as customs clearance and delivery fees of packages. (Click here to see the procedures and precautions of FBJ.)
4	Cost of delivery failure rate	Goods with failed delivery will continue to incur storage fees based on actual storage days.
5	Cost of RR	If an order is returned, the inbound fee and storage fee of the order are deemed as the cost of return rate (RR) (the average RR of the platform is 2.8%, and the seller can make corresponding adjustments according to the actual RR in actual calculation).
6	Platform commission	Commission is calculated only based on the actual transaction price of the product. For details on the platform’s commission collection, please click here (effective Jan 15,2026) to view.For details of fees from February 15, 2025 to Jan 15,2026, please click here.。
7	VAT	This item is for sellers’ self-compliance. Currently, Jumia does not handle tax payments on your behalf; sellers are responsible for managing their own tax payments. It is recommended to assess and price based on your specific tax situation and consult your local currency payment provider.
8	FBJ fees	Including storage fees and successful delivery outbound fees. For details, please click here (effective Jan15, 2026) to check.

Marketplace price x USD = (cost + profit + freight + storage fee + successful delivery and outbound fee) * (1 + return rate) / (1 – commission ratio) * exchange rate

• After pricing, click the exchange rate change tableto convert into local currency
• Due to the small currency value of Nigeria and Côte d’Ivoire, sellers are advised to take 0 as single-digit when pricing.
• The upper price limit of the site in Morocco is 120 USD and Côte d’Ivoire 80 USD

Please click here for FBJ pricing calculator

2. Explanation of key information on overseas warehouse pricing components

Click here to watch the video explanation of Jumia’s 2026 fee adjustments

2.1 Storage fee

Storage fees are charged on a daily basis starting from the time the products enter Jumia’s overseas warehouse. For the charging standards of different category trees, please see here. Currently, storage fees apply to all sellers engaged in overseas warehouse business.

Note: When creating products, please check the relevant fees according to different sites.

2.2 Successful delivery and outbound fee

Starting from January 15, 2026, Jumia will charge the successful delivery and outbound fee in accordance with the standards here on all sites. This fee applies to the commodities in the seller center backend of each overseas warehouse seller that show a status jump to “Delivered” (Note: If the commodity status is “Returned” or “Delivery Failed”, this fee will not be incurred).

Inquiry method: When uploading products through VC

• Use the category ID (Category SID) selected in VC
• Or use the category path: Computing | Computer Accessories | Keyboards Mice & Accessories to query the corresponding Category SID and charging standards

For example, 1001980 corresponds to the Category SID f6950051-48a9-4ee3-bc8b-3204afd21025, and the corresponding charging standards are as follows:

Note:

• Category SID is different from the product SID you see in the product. You cannot use the product SID to query fees.

Reminder: For details of fees from February 15, 2025 to January 15, 2026, please click here.

3. VAT Description

To help sellers better control costs and operate in compliance with regulations, the following explanation is provided regarding Value Added Tax (VAT) items related to overseas warehouse operations:

3.1 Sales VAT

• Withholding Policy: As of July 1, 2024, Jumia has ceased withholding and paying sales VAT on behalf of sellers. Please refer to the announcement for details.
• Pricing Recommendations: Given that the platform no longer mandates withholding, this item is no longer a fixed mandatory option in the product pricing formula. Sellers can decide whether to include this portion in the product price based on their own third-party payment tools, payment compliance solutions, and overall cost structure to maintain market competitiveness.

3.2 Value Added Services Tax (VAT on Value Added Services)

• Scope of Application: Only applies to platform-paid value-added services that sellers choose to use.
• Deduction Logic: Collected only by the local country when related service fees are incurred. This tax is considered a marketing/operating cost, and sellers are advised to treat it as a routine operating expense, not a basic product pricing cost.

Value-added services are as follows:

• Value-added service to increase product exposure (Mabaya) – Sponsored Products
• Value-added service for marketing promotion – All Other Marketing ContributionsJumia Mall
• Professional value-added service – Jumia Mall Subscriptions
• Value-added services such as product content translation or optimization- Content VAS Translation & Optimization
• Value-added service for setting up product coupons – Seller Funded Vouchers
• Free last-mile delivery fee activities – Free Shipping Campaigns

VAT in the order is displayed as:

VAT on Behalf

When using value-added services, the VAT collection rates in various countries are as follows.

Site	VAT rates
Nigeria	7.50%
Egypt	14%
Kenya	16%
Côte d’Ivoire	18%
Ghana	18.10%
Senegal	18%
Uganda	18%

Note: Changes in VAT rates are subject to the policy regulations of each country.

4. Explanation of pricing examples for overseas warehouse products

Take the pricing of mobile phone-related overseas warehouse products on the Nigeria site as an example.

If a Bluetooth headphone product on the Nigeria site is a small item, with a cost and profit of $10, and the shipping cost for the seller to send it to Africa via a third-party logistics provider is $1, and the item is successfully shipped out of the overseas warehouse and delivered after 10 days of storage, then the pricing calculation logic for this product is as follows:

Country	Cost + profit	Freight Fee	Storage fee	Outbound fee of successful delivery	RR	Commission	Marketplace price
Nigeria	10USD	1USD	0.002030*10	0.4	2.80%	20%	14.68 USD

Selling price XUSD = (Cost + Profit + Freight + Storage fee + Successful delivery and outbound fee) * (1 + Return rate) / (1 – Commission rate) 

=（10+1+0.002030*10+0.4）*(1+2.8%）/(1-20%)=14.68 USD

Please download the FBJ pricing calculator for calculation.

5. Latest preferential policies for overseas warehouses

Please keep an eye on all preferential policies of Jumia overseas warehouses to help sellers adjust their pricing strategies in a timely manner. The currently applicable policies are as follows:

Notice on JUMIA overseas warehouse offering 14-day free storage fee

Policy update on FBJ new product storage (released on 2025/11/26)

Uganda Business Expansion Limited-Time Incentive Program (Published 2026/2/6)

JUMIA “New Seller Limited-Time Warehouse Relief Program” Relaunch Announcement (Published 2026/3/3)