1. Pricing Composition of FBJ Products
Jumia Vendor Center has completed its currency management upgrade. Currently, all product prices across all sites are entered and managed in their local currency (LCY) by default; the USD pricing option is no longer available in the backend. Sellers must directly enter the target site’s local currency amount in the Price field when creating or editing products.
| S/N | Composition | Detailed description |
| 1 | Cost of SKU | The cost of SKU is controlled by the seller. |
| 2 | Profit of SKU | The profit of SKU is controlled by the seller。 |
| 3 | Freight Fee | Fees for sellers to send their items to Jumia’s overseas warehouses by sea or air, as well as customs clearance and delivery fees of packages. (Click here to see the procedures and precautions of FBJ.) |
| 4 | Cost of delivery failure rate | Goods with failed delivery will continue to incur storage fees based on actual storage days. |
| 5 | Cost of RR | If an order is returned, the inbound fee and storage fee of the order are deemed as the cost of return rate (RR) (the average RR of the platform is 2.8%, and the seller can make corresponding adjustments according to the actual RR in actual calculation). |
| 6 | Platform commission | Commission is calculated only based on the actual transaction price of the product. For details on the platform’s commission collection, please click here (effective Jan 15,2026) to view. |
| 7 | FBJ fees | Including storage fees and successful delivery outbound fees. For details, please click here (effective Jan15, 2026) to check. |
Sellers can directly calculate the target site’s local currency selling price (LCY) using the following integrated formula:
Product Selling Price (LCY) = (Cost + Profit + Shipping + Storage Fee + Delivery Fee) * (1 + Return Rate) / (1 – Commission Rate) * Exchange Rate (USD to Local Currency)
Key Billing Items (all figures in parentheses are in USD):
- Cost & Profit: The seller’s controlled base price and expected profit (USD).
- Shipping: The average cost per item for initial sea/air freight, customs clearance, and delivery to Jumia’s overseas warehouse.
- Storage Fee & Delivery Fee: Refer to the corresponding fee schedule based on the product category SID.
- Return Rate: The platform’s average return rate is 2.8% (i.e., input 0.028), which sellers can adjust based on actual operating data.
- Commission Rate: Calculated based on the platform’s commission rate for the product category (e.g., 20% commission, input 0.2).
- Exchange rate: Here, “exchange rate” specifically refers to the exchange rate between the US dollar and the local currency (USD to LCY).
⚠️ Important Reminder:
- The LCY price entered in the backend will not automatically adjust with platform exchange rate updates. Sellers need to actively modify the price when the exchange rate fluctuates. It is recommended to actively review the LCY prices for each site before major promotions and after significant exchange rate changes.
- For Nigeria and Ivory Coast, where the currency values are relatively small, it is recommended that merchants use 0 for the single digit in their pricing.
- The maximum selling price for the Morocco site is limited to 120 USD, and for Ivory Coast, it is 80 USD (please estimate the corresponding local currency using the latest exchange rate when uploading the product).
2. Key Information Explained Regarding Overseas Warehouse Pricing
Click here to view the Jumia 2026 Fee Adjustment Video Explanation
1) Storage Fee
Starting January 15, 2026, storage fees will be charged daily from the time a product enters Jumia’s overseas warehouse. For different product categories, please see here for the fee standards. Currently, storage fees apply to all sellers using overseas warehouse services.
Note: When creating a product, please check the relevant fees for the specific site.
2) Delivery Fee
Starting January 15, 2026, Jumia will charge a delivery fee on all sites according to the standards shown here. This fee applies to all overseas warehouse sellers whose products are displayed as “Delivered Successfully” in their Seller Central backend (Note: This fee will not be incurred if the product status is “Returned” or “Delivery Failed”).
Query Method:
When uploading a product via VC, use the category ID (SID) selected in VC, or use the category path: Computing | Computer Accessories | Keyboards, Mice & Accessories, to query the corresponding Category SID and pricing.
For example, 1001980 corresponds to the Category SID f6950051-48a9-4ee3-bc8b-3204afd21025, and the corresponding pricing is as follows:
Note:
The Category SID is different from the Product SID you see in the product listing. You cannot use the Product SID to check fees.
Reminder: For details of fees from February 15, 2025 to January 15, 2026, please click here.
3. VAT Description
To help sellers better control costs and operate in compliance with regulations, the following explanation is provided regarding Value Added Tax (VAT) items related to overseas warehouse operations:
4.1 Sales VAT
- Withholding Policy: As of July 1, 2024, Jumia has ceased withholding and paying sales VAT on behalf of sellers. Please refer to the announcement for details.
- Pricing Recommendations: Given that the platform no longer mandates withholding, this item is no longer a fixed mandatory option in the product pricing formula. Sellers can decide whether to include this portion in the product price based on their own third-party payment tools, payment compliance solutions, and overall cost structure to maintain market competitiveness.
4.2 Value Added Services Tax (VAT on Value Added Services)
- Scope of Application: Only applies to platform-paid value-added services that sellers choose to use.
- Deduction Logic: Collected only by the local country when related service fees are incurred. This tax is considered a marketing/operating cost, and sellers are advised to treat it as a routine operating expense, not a basic product pricing cost.
Value-added services are as follows:
- Value-added service to increase product exposure (Mabaya) – Sponsored Products
- Value-added service for marketing promotion – All Other Marketing ContributionsJumia Mall
- Professional value-added service – Jumia Mall Subscriptions
- Value-added services such as product content translation or optimization- Content VAS Translation & Optimization
- Value-added service for setting up product coupons – Seller Funded Vouchers
- Free last-mile delivery fee activities – Free Shipping Campaigns
VAT in the order is displayed as:
VAT on Behalf
When using value-added services, the VAT collection rates in various countries are as follows:
| Site | VAT rates |
| Nigeria | 7.50% |
| Egypt | 14% |
| Kenya | 16% |
| Côte d’Ivoire | 18% |
| Ghana | 18.1% |
| Senegal | 18% |
| Uganda | 18% |
Note: Changes in VAT rates are subject to the policy regulations of each country.
4. Overseas Warehouse Product Pricing Example
Taking the Nigerian site as an example, let’s consider mobile phone overseas warehouse product pricing.
If a Bluetooth headset product on the Nigerian site is a small item with a cost and profit of $10, and the current exchange rate is 480, and the seller’s shipping cost to Africa via a third-party logistics provider is $1, and the item is successfully shipped and delivered after seven days of storage in the overseas warehouse, then the pricing calculation logic for this product is as follows:
| Country | Cost + Profit | Shipping Cost | Storage Fee | Delivery Fee | Return Rate | Commission | Front-end Pricing |
| Nigeria | 10USD | 1USD | 0.007088*7 USD | 0.4USD | 2.80% | 20% | 7060NGN |
Front-end LCY pricing = (Cost + Profit + Freight + Warehousing Fee + Delivery Fee) * (1 + Return Rate) / (1 – Commission Rate)
= (10 + 1 + 0.007088 * 7 + 0.4) * (1 + 2.8%) / (1 – 20%) = 14.71 USD * 480 = 7060.80 NGN ≈ 7060 NGN
Note: As mentioned above, the Nigerian currency has a relatively small value; it is recommended to use 0 for the last digit of the price.
5. Latest preferential policies for overseas warehouses
Please keep an eye on all preferential policies of Jumia overseas warehouses to help sellers adjust their pricing strategies in a timely manner. The currently applicable policies are as follows:
Notice on JUMIA overseas warehouse offering 14-day free storage fee
Policy update on FBJ new product storage (released on 2025/11/26)
Uganda Business Expansion Limited-Time Incentive Program (Published 2026/2/6)
