Product Listing Guideline

1. The number of products a store can upload is divided based on the store level.

The store level refers to the system categorizing the store into different levels according to the store’s sales volume in the past 90 days. The higher the level, the more products are allowed. For details, please refer to Shop Tiering.

2. Product content specifications

  • Comply with the platform’s prohibited items policy and prohibit the release of counterfeit and infringing products (for details, please clickProhibited Items, Anti-counterfeiting and Anti-infringement Rules).
  • Select the correct product category (Vendor Center Category Rule), and please refer to the Vendor Center Category Rules for details.
  • Product descriptions must not use Chinese.
  • Please select the correct brand, and refer to the Brand creation and usage for details. If the seller’s brand is not in the platform database, please create the brand first and then create the product. The platform prohibits modifying the SKU belonging to a certain brand to another brand. The Brand field will be locked in VC after the product is successfully created and cannot be modified again.
  • The Colour and Model fields will be locked in VC after the product is successfully created (after passing the first QC) and cannot be modified again. Sellers are requested to fill in these two fields correctly when creating the product. Especially for fashion products (men’s clothing, women’s clothing, children’s clothing, shoes, etc.), the color is an important reference for manual QC. Please be sure to fill in the correct Colour when creating to avoid being unable to modify this value range after the product is created in the system.
  • Variables can only be used for the sizes of fashion products; attributes such as color, model, and shape cannot be used as variables.
  • The currency for uploading products in Vendor Center is: US dollars(click here to get the latest exchange rate).
  • It is prohibited to use the names and brands of other platforms in product names, descriptions, and details.

3. Product image specifications

  • Size pixel requirements:The image pixel requirements are 500×500 to 2000×2000 pixels, and the memory is within 2MB.
  • Image content requirements:
    • The color of the product in the main image must be consistent with the color of the created SKU (do not display other colors of the same product in the main image)
    • The main image must be a front view of the product with a white background and no watermark, without reference objects, and there must be no less than 3 multi-angle images (especially for fashion products such as clothes, bags, shoes, accessories, etc.)
    • Images must not use Chinese or have Chinese watermarks
    • The displayed image description must be consistent with the actual shipped product (including color, quantity, and whether there are accessories)
    • The main image should avoid gifts, accessories, reference objects, etc. that may easily cause misunderstandings by buyers. If the product comes with a reference object, the actual product for sale must be clearly marked (use arrows or text descriptions in all images)

4. Fashion size chart

For fashion product sizes, if they are inconsistent with the Jumia Size Guide standards, a size comparison chart must be provided in the main image. Especially when the actual size is inconsistent with the SKU variable (for example, the actual size is Chinese size and the SKU variable is European size), a size image of the product must be attached to the picture, including clothing length, sleeve length, leg circumference, etc. The more detailed the picture details, the more returns due to inappropriate sizes can be reduced. Please customize the size picture according to the actual product sold; the following pictures are for reference only:

5. Product Restricted Word Rules

Due to policy reasons, the list of restricted words is not publicly available. However, to maintain a compliant operating environment on the JUMIA platform, ensure a good consumer experience, and help you create and list products more smoothly, the platform has set product restricted words. For details, please refer to the Product Restricted Word Rules.

6. Backend Category Rules

Vendor Center has strict requirements for product classification. Accurate categories make advertising more precise, reduce the cost per click (CPC), and improve the return on investment (ROI). For details, please refer to the Vendor Center Category Rules.

7. Cosmetics Product Specification Guidelines

To ensure that sellers’ cosmetics products are successfully listed in overseas warehouses and sold legally, Jumia has introduced corresponding compliance requirements for cosmetics products starting from 2026. For details, please refer to the 2026 JG FBJ Cosmetics Product Specification Guidelines.

8. Power Bank Product Content Specification Guide

Power banks are not prohibited items on the platform (sellers can ship them as long as they can find reliable logistics channels). However, the platform has detailed information specification guidelines for power bank products. For details, please refer to the Power Bank Product Description and Information Specification Guide.

9. SKU Deactivated Rules

The platform has corresponding product offline rules for unqualified/non-compliant products. For details, please refer to the Product Delisting Rules & Relistig Conditions.

10. Rules for Timed Deletion of SKUs

To further improve the quality of platform products and customers’ shopping experience, Jumia will officially implement a monthly product cleanup plan starting from March 2026. The platform will regularly delete long-term inactive products in Vendor Center every month. For details, please refer to Product Deletion Policy.

11. What to do if the product is not online?

Check the product status to confirm the reason for being offline. If rejected by QC, update the product. If it is offline without a reason, please contact RAC.

css.php