The product creation path is as follows:
1)Products > Add Products > Add a New Product

2)Products > Manage Products > Add Products +

Reminder: Boxes marked with * are mandatory fields; failure to fill them in will prevent the creation of the product. Red font indicates that the corresponding box is either not filled in or the filled content does not meet the standards. Green font indicates that filling in those parts will improve the product’s score.

Step 1: Fill in Product Information
1. Image
- The first main image must be uploaded, and a maximum of 8 images can be added.
- The image size needs to be between 500×500 and 2000×2000 pixels.
- It is recommended to use a white background.
- Watermarks are not allowed.
- The maximum file size of the image is 2MB.
If the pixels do not meet the requirements, the following error will appear

2. Title (Name)
The number of characters in the title should be between 15 and 70, and the title must not be too long.
3. Category
After clicking the box, a search box and all categories will appear.
- You can directly enter the category in the box according to your needs.
- You can select and click on a category to make a choice.
- ⚠️ Critical Red Line: Category Selection is Irreversible
◊ Unmodifiable: After product creation, the system only allows minor adjustments within subcategories of the same attribute. Click to view the complete category tree.
◊ Extremely High Correction Cost: Once a product is shipped and an incorrect major category is discovered, the system will permanently lock it, preventing cross-category modifications.
◊ Ultimate Consequences: Selecting the wrong category will result in inaccurate traffic, low conversion rates, and cannot be corrected through the backend; the error will persist.
◊ Operational Recommendation: Please double-check the complete category path before your first submission!

If certain categories are not activated in certain countries, the following error will appear:
The category selected is not active on all the shop countries. Click here to request the activation of the category.

Click here to apply for activating this category (please be sure to select according to the following categories):
4. Brand
Please refer to the Brand Creation and Usage Guideline.
5. Product description and Highlights
Both the product description and key points are required fields:
1) Steps to add images to the product description: Convert your local product image to an online image using a professional website >> Select the online image >> Right-click >> Click “Copy Image” >> Paste it into the product description box.
2) Steps to add videos to the product description:
- Copy and paste the complete YouTube video link here. Currently, only web-based YouTube links are supported.

- Scroll down to the bottom of the page and find the “YouTube ID” field. Fill it in completely.
YouTube ID location: youtube.com/watch?v=abc123xXYz_45, the ID is after “?v=”

Step 2: Variants
Important Notes!!!
1. Jumia does not allow color, shape, or capacity variations; only size variations are permitted for Fashion category products. Creating a variation as a color variation will result in the SKU being rejected by the system (QC rejected).
If using color as a variation causes the SKU to fail to launch, please delete and recreate the correct variation SKU.
2. If there are no variations, fill in “…” in the box instead. Do not use color-related terms such as “white surface with a black base,” as this increases the risk of the system recognizing it as a color variation.
Note: Do not mix normal variant information with “…”, as this may cause display errors on the front end after the product is listed. For example, use formats like “S, M, …”.

Example:
◊ Clothes come in different colors, and a product needs to be created for each color.
◊ Iphone 12 and iphone 15 cannot be placed as variants in the same product because their appearances are different.
◊ The same mobile phone model has different capacities with 216GB and 516GB, they cannot be included as a variant in the same product.
You can add or delete variables by clicking the arrow as shown:

3. Required content under other Variants:
- Seller SKU: A string created by the seller.
- Formatting Requirements: It is recommended to use a combination of “English letters + numbers” (at least 2 characters), for example: Shoes-A-39.
- Uniqueness: Must not be duplicated. If you receive the message “A product with the same seller SKU already exists…”, please change the code.
- Irreversible: Once approved by QC, the Seller SKU cannot be edited again. Please confirm before submitting.

- Quantity: No need to fill in anything. Inventory is managed by the JUMIA team and is based on the actual inventory quantity after it is received.
- GTIN Barcode: Optional, you can click What’s GTIN Barcode & How to fill in GTIN Barcode for details.
- Global Price (USD): The USD price of the product.
- Sale Price (USD): The USD promotional price of the product, which must be greater than 0 and cannot have more than 2 decimal places. The promotional price must be lower than the original price and the discount must not exceed 50%. The system will automatically convert it into the local price based on the USD price uploaded by the seller.

- Sale Start Date & Sale End Date: Promotion start date. These two dates are required if a promotional price is entered. The Sale Start Date must be later than the time you click submit to submit product information; it is recommended to set it 5 minutes later than the current time.
Step 3: Product Specification
1. Required items (marked with *): Please fill them out completely; otherwise, submission will not be possible.
2. Optional items: If there is no relevant information, please leave them blank directly. There is no need to fill in “N/A” or any content.
Pay special attention to the filling requirements for the “Product warranty” item, as shown in the figure below.

3. After completing the form, click the “Submit” button at the bottom.

Step 4: Product Submission Submit
Click Submit to create the product.
If the creation is successful, the prompt “Product added successfully!” will appear:
- You can click “ADD A NEW PRODUCT” to continue adding a new product.
- You can click “GO TO MANAGE PRODUCTS” to manage products.

If the creation fails, the system will mark the boxes that need modification in red, and there will be annotations below the boxes to remind you of the reasons for the need to modify.
Reasons for creation failure include:
- The content filled in does not meet the requirements
- Duplicate Seller SKUs
- Required content is empty
- Other reasons
At this point, you only need to modify and submit again according to the system requirements.

After the product is successfully created, it will enter the product review process.
For specific details, please click here to view.