The Jumia platform has requirements on the overall performance of shops and individual product indicators. The platform policy aims to improve the user experience of African buyers through various monitoring means, such as delisting shops and unqualified products, limiting orders of sellers who are unfamiliar with Jumia’s operation, and increasing operating fees. Platform Policy I aims at delisting conditions, and Platform Policy II presents other monitoring measures except for delisting.
Platform Policy I
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Product Delisting Rules The product will be delisted if any of the following is violated. |
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KPI |
Delisting conditions | Applicable shop types | Frequency | Reference |
How to learn about the problem? |
| Quality Return Rate (QRR) | QRR≥ 5% with at least 5 returns for quality in the past calendar month | FBJ | Monthly | Seller score | The email subject line sent by Jumia to your shop’s registered email address is: “Jumia-Notice on Bad SKU Delisting&Early warning notice” |
| Counterfeit | Counterfeit products(SKU) will be removed immediately upon detection | FBJ | Real time | Counterfeit | The email subject line sent by Jumia to your shop’s registered email address is:
“Jumia Notice – Regarding Suspected Counterfeit Products”. |
| Prohibit | Prohibit products (SKU)will be removed immediately upon detection | FBJ | Real time | Prohibit | The email subject line sent by Jumia to your shop’s registered email address is: “Jumia Notice- Regarding Prohibited SKU Delisting” |
Note: Products can be only applied for relisting (being put online) in the following case: 1) The product is not a real prohibited item.
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Shop Delisting Rules The shop will be delisted if any of the following is violated. |
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KPI |
Delisting conditions | Applicable shop types | Frequency | Reference |
How to learn about the problem? |
| Counterfeit | The seller has been caught selling Counterfeit products 3 times | FBJ | Weekly | Counterfeit | The delisting reason will be displayed in the top right corner of vendor center，the key word contain“counterfeit” |
| Prohibit | The seller has been caught selling Prohibit products 2 times | FBJ | Weekly | Prohibit | The delisting reason will be displayed in the top right corner of vendor center，the key word contain“prohibit” |
Note: the shop can apply to be relisted through RAC only in the following two special circumstances: 1) The seller can prove that all products judged to be infringing are not actually infringing; 2) The seller can prove that all products judged to be prohibited are not actually prohibited.
Platform Policy II
| Policy TypeC | Conditions | Increasing operating fees/fine/other measures | Frequency | Reference |
| / | seller score ≥ 3 | No extra operating fees | / | Seller score |
| Charge Extra Operation fees | 2.5 ≤ seller score < 3 | The operating fees are increased by 20% based on the commission charged on the seller the previous week | Weekly | |
| 2 ≤ seller score < 2.5 | The operating fees are increased by 30% based on the commission charged on the seller the previous week | Weekly | ||
| 1.5 ≤ seller score < 2 | The operating fees are increased by 50% based on the commission charged on the seller the previous week | Weekly | ||
| seller score < 1.5 | The operating fees are increased by 75% based on the commission charged on the seller the previous week | Weekly | ||
| Fine | Counterfeit | Counterfeit is found from online SKU, USD 200/seller | Weekly | Counterfeit |
| Counterfeit | Counterfeit is found from the returned products, USD 200/product | Every time |
Note: If a seller causes losses to Jumia due to the sale of prohibited items (including but not limited to customs fines, administrative confiscations, etc.), the seller shall compensate Jumia for all losses incurred. Jumia reserves the right to deduct the corresponding amount directly from the seller’s account balance.
♦ Contribution fees (taking Nigeria as an example)：
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Example of a seller with a 5% commission |
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| seller score（Min） | seller score（Max） | Extra Operation fees(%) | Sales of Shop（local currency） | 5%commission deduction amount（local currency） | Final extra operation fees charged（local currency） |
| 3 | 5 | 0% | 35,000 NGN | 5% * 35,000 = 1,750 | 0% x 1,750 = 0 |
| 2.5 | 3 | 20% | 35,000 NGN | 5% * 35,000 = 1,750 | 20% x 1,750 = 350 |
| 2 | 2.5 | 30% | 35,000 NGN | 5% * 35,000 = 1,750 | 30% x 1,750 = 525 |
| 1.5 | 2 | 50% | 35,000 NGN | 5% * 35,000 = 1,750 | 50% x 1,750 = 875 |
| 0 | 1.5 | 75% | 35,000 NGN | 5% * 35,000 = 1,750 | 75% x 1,750 = 1,312.5 |
Contribution fees is shown as “Contribution for low seller score” in account statement (see image below)
