This guide provides comprehensive guidance for FBJ (Fulfilled by Jumia) Chinese sellers on selling beauty products in the countries where Jumia is currently available, including regulatory requirements and information on prohibited/restricted products in each country.

This guide covers key aspects such as certification, listing, labeling, logistics, and warehousing for beauty products within the defined scope. Please ensure compliance with the platform’s regulatory requirements.

To ensure that your beauty products are successfully listed in overseas warehouses and sold legally, please strictly comply with the following compliance requirements.

1. Definition of beauty products

On the premise that they do not contain any prohibited or dangerous chemical substances, beauty products refer to any substances or mixtures intended to be applied, poured, sprayed, introduced, or otherwise applied to the human body or any part thereof, for the purpose of cleaning, beautifying, enhancing attractiveness, or altering the appearance of the skin, hair, or teeth.

Categories (for reference):

• Skin care products: creams, lotions, gels, oils…
• Perfumes, fragrances
• Masks (excluding chemical exfoliating active ingredients exceeding the allowed limits)
• Makeup: foundations, makeup powders, eye makeup…
• Hair care products: hair dyes, conditioners, shampoos…
• Oral care: toothpaste for basic oral care (such as cleaning teeth, freshening breath)…

Please note that this definition does not include medical supplies (devices, prescription and over-the-counter drugs, etc.), beauty tools, and adult products.

2. Product qualification certification requirements

Country	Certification Requirements	Reference link for certification requirements	How to register
Nigeria	Nigeria NAFDAC Certification	Guidelines for Registration of Imported Cosmetics in Nigeria 2021	Jumia does not provide certification services; sellers must prepare their own documents.
Kenya	KEBS Certification System: PVOC Certificate of Conformity (CoC)	https://infotradekenya.go.ke/objective/search?l=en&filter_tab=2&flt_2=10&prd_2=&flt_9=320&prd_9=	Jumia does not provide certification services; sellers must prepare their own documents.
Ghana	Ghana FDA Certification	https://fdaghana.gov.gh/wp-content/uploads/2024/02/GUIDELINE-FOR-REGISTRATION-OF-COS-AND-HOUSEHOLD-1.pdf	Jumia does not provide certification services; sellers must prepare their own documents.
Uganda	UNBS Certification System: PVOC Certificate of Conformity (CoC)	https://www.unbs.go.ug//content.php?src=pvoc-key-documents&content	Jumia does not provide certification services; sellers must prepare their own documents.
Côte d’Ivoire	No authentication is required at this stage	/	/
Senegal	No authentication is required at this stage	/	/

3. Vendor Center Product Listing

• Qualification Requirements: Please understand the product qualification certification requirements listed above for each country.
• Product Description: Please provide the product’s ingredient list in the goods description(all ingredients must be listed in descending order of concentration and follow the INCI naming rules), usage instructions, and other relevant information.

The following is the ingredient list template:

Product Description Template:

◦ Ingredient List Complete Ingredients (INCI):

[List all ingredients in descending order of concentration using INCI naming conventions]

Example: Aqua (Water), Glycerin, Cetearyl Alcohol, Niacinamide, Dimethicone, Tocopherol, Aloe Barbadensis Leaf Extract, Panthenol, Sodium Hyaluronate, Allantoin, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Disodium EDTA

Free From:

Example:

-Mercury

-Parabens

-Sulfates (SLS/SLES)

-Phthalates

-Formaldehyde

-Synthetic Fragrance

-Alcohol

-Mineral Oil

• Product Highlights: Please write the product highlights according to the following structure, which should include: core selling points (USP), product model, capacity/specifications, and all relevant safety information (warnings, applicable age, choking hazards, allergens).

Template:

USP 1

USP 2

USP 3

Variant:

Volume/Size:

Age of Use:

Choking Hazard (if applicable):

Allergens:

• Language requirements: Senegal and Côte d’Ivoire must list products in French; other countries must use English.
• Category selection: Please select the complete subcategory under the main category Health&Beauty.
• Variant selection: Capacity can be used as a variant, while color should not be used as a variant.

4. Requirements for Warehousing Labels

• Ensure that product labels comply with local language requirements.

Special Note: The text descriptions on the outer packaging of products (including product ingredient formulas, usage instructions, etc.) must not be in Chinese only.

1) Senegal must have instructions in French.

2) Côte d’Ivoire can have instructions in English or French.

3) Nigeria, Kenya, Uganda, and Ghana must have instructions in English.

• Include all necessary information:
  • Product name and purpose
  • Complete list of ingredients
  • Manufacturer information
  • Production date and shelf life
  • Usage instructions and warning information
  • Batch number

5. Logistics Considerations

• Ensure that the products comply with the transportation requirements of various countries.
• Confirm the embargo standards with relevant logistics suppliers in advance before shipping by sea/air.

6. Warehouse QC Guidelines

Please refer to: https://www.kdocs.cn/l/cvlc4eo9V4jT

Special Notes:

When goods are stored in the warehouse, the remaining shelf life must meet both of the following conditions:

• More than half of its total shelf life.
• Not less than 6 months.

7. Compliance Assurance Measures

• Ensure that products meet all safety standards and do not contain any prohibited substances.
• Comply with all labeling and packaging requirements.
• Ensure compliance with certification qualifications of different countries.
• Conduct necessary product safety tests and certifications on your own before products are put on the market.

8. Commonly Prohibited Chemicals (For Reference Only)

1) Whitening Products Containing Hydroquinone

Hazards: Hydroquinone is a potent skin bleaching agent. Long-term or improper use may lead to skin burns, discoloration (exogenous okra), allergies, and even cancer risks.

Common Product Examples:

• Jaribu Whitening Lotion
• Amira Whitening Lotion
• A3 Cleartouch Skin Tone Lotion
• Fair White Whitening Lotion
• Precieux Treatment Beauty Lotion
• A3 Lemon Whitening Lotion
• Kiss Lotion
• Rico Whitening Lotion
• And many other whitening products from various brands

2) Products Containing Corticosteroids

Hazards: Steroids are potent drugs intended for medical use only. Illegally adding them to cosmetics may produce quick results in the short term, but long-term use can lead to serious side effects such as skin atrophy, telangiectasia, steroid-dependent dermatitis, folliculitis, and may cause systemic health problems.

Product Examples (all prescription drugs, strictly prohibited from being added to cosmetics):

• BETNOVATE (clobetasol propionate)
• MEDIVEN
• DIPROSONE (betamethasone dipropionate)
• NERISONE (mometasone furoate)
• HYDROCORTISONE (hydrocortisone)
• 0XY 5 and 0XY 10 (usually benzoyl peroxide, a drug; this classification may refer to compound products containing steroids)
• And various unlabeled whitening creams and gels containing steroids

3) Products containing heavy metals (lead, mercury, arsenic, cadmium)

Hazards: Products containing heavy metals (lead, mercury, arsenic, cadmium) can rapidly destroy melanin, but are extremely toxic. They can be absorbed through the skin and accumulate in the body, damaging the kidneys and nervous system, and causing serious effects on pregnant women and fetuses.

Common Product Examples:

• Multiple unbranded whitening creams and soaps
• Bodyclear
• Movate
• Jaribu
• Rico
• And several other brands.

4) Products Containing Hydrogen Peroxide

Hazards: Hydrogen peroxide is a strong oxidizing agent and bleaching agent. High concentrations or its use in skin whitening can severely irritate the skin, causing burns, redness, itching, and damage to the skin barrier.

Product Examples:

• Multiple whitening creams and gels containing hydrogen peroxide.

5) Products Containing Harmful Additives such as Formaldehyde and Benzene

Hazards: Formaldehyde, benzene, phthalates, and high doses of p-phenylenediamine (PPD) are all known harmful chemicals. Their addition to cosmetics may cause skin irritation, allergies, endocrine disruption, and even increase the risk of cancer.

Common Examples of Prohibited Additives:

• Toxic Chemicals: Formaldehyde, Benzene, etc.
• Plasticizers: Phthalate Esters
• Hair Dye Ingredients: High Dose of PPD

This list only covers some common prohibited chemicals and is not an exhaustive list. For complete requirements regarding prohibited substances, please refer to the latest international standards and local regulations.

9. Declaration

FBJ sellers should pay particular attention to product ingredient restrictions, listing requirements, qualification requirements, and labeling regulations. By following the recommendations provided in this guide, sellers can reduce compliance risks and successfully sell beauty products on the Jumia platform.

Please note that rules are subject to change. Sellers are advised to regularly check the latest official guidelines or consult a professional merchant manager to ensure continued compliance.

If you want to seize the emerging beauty market in Africa, welcome to join the Jumia official merchant recruitment group: