1. Which products are explicitly prohibited from being sold on the Jumia platform?

The list of products prohibited from being sold on the platform is usually referred to as the “prohibited items list“.

2. What are the consequences of selling prohibited items?

• Compensate the platform for all losses caused by customs fines, administrative confiscations, etc.
• Problematic goods will be removed from the shelves, returned, or discarded (storage fees are borne by the seller).
• Serious or repeated violations may result in the store being taken offline.

3. What is intellectual property infringement? How to avoid it?

Intellectual property infringement mainly refers to the situation where the products you sell infringe on others’ trademark rights, copyrights, or patent rights.

4. What will happen if my store sells prohibited items or infringing products?

According to the policies in your link, the platform will usually take a series of strict enforcement measures, including but not limited to:

• Immediately removing the non-compliant products from the shelves.
• Suspending or even permanently closing your store.
• Withholding or deducting funds in the account to handle non-compliant orders or pay fines.
• Pursuing your legal liability.

5. What does the “compliance advice” for stores usually include?

• Before listing: Carefully study the local laws and platform policies of the target market, and complete the necessary certification and authorization procedures.
• When purchasing: Purchase goods from regular, qualified suppliers, and retain complete purchase certificates and authorization documents.
• When releasing: Use original or authorized images and product descriptions, accurately describe product information, and do not engage in false propaganda.

6. My product is not a prohibited item, but it was removed from the platform. What could be the reason?

Even if a product is not on the prohibited list, it may be removed from the shelves for the following “compliance” reasons:

• The product description is seriously inconsistent with the actual product (such as “the goods not matching the description”).
• Failure to pass the quality inspection required by the platform (such as the mandatory quality inspection for some categories by Jumia Express).
• Being complained about intellectual property infringement by the right holder.
• Failure to meet the regulatory requirements of the target sales country in terms of safety, environmental protection, certification, etc. (such as CE, FCC, ROHS, etc.).

7. How to fill in the brand field for unbranded products?

Product type	Brand filling method
Fashion category (clothing/shoes, bags, etc.)	fill in “Fashion“
Unrestricted category non-branded products	fill in “Generic“（Do not use General, etc.)
Mobile phones/computers/large household appliances	❌ No unbranded products are accepted; registered brands must be used.

The platform shall not be liable for losses caused by the incorrect use of “Generic”.

8. How to create a new brand?

Submit an application through RAC (Raise a Claim), and select the reason for contact as: My Products → Product brand → I want to create a new brand

• Upload a physical image of the brand (the brand name on the product/packaging must be clearly displayed).
• The brand name is limited to English/French characters.
• Review time: The first reply will be within 2 working days (Friday and Saturday are non-working days).
• Image requirements
  • The brand name is clearly visible on the product/packaging.
  • The brand name is not equal to the store name and does not contain model numbers.
  • PS/virtual images are prohibited, and the images must not be blurry.

9. What documents are required to sell well-known brands?

Restricted brands (well-known big brands/exclusive to channels) need to provide a complete authorization chain:

• Brand owner’s registration certificate.
• Brand authorization letter (with complete levels: brand owner → distributor → sub-distributor).
• Business license consistent with the authorization letter.
• Invoices issued by the brand owner (if any).
• Chinese documents must be accompanied by English translations (Chinese-English comparison).

10. What are the taboos in product titles and descriptions?

The following types of words are prohibited:

type	Example	The Correct approach
Infringing words	Adidas variants：Adeedas、Adydaz	Use own brand or authorized brand
Prohibited item words	codeine、related to sex toys	Check the prohibited sales list and delete sensitive words.
Sensitive content	Pornography, violence, religious slang	Conform to local values and laws
Marketing words	“Promotion””Hot Sale””Free Shipping”	Use the platform’s official advertising services
Misleading word	“Colors are random” “As shown in the picture” “Contact us”	Accurate description and strong certainty
Third-party platform	Mention the names of other e-commerce platforms	Focus only on the Jumia platform

11. What are the requirements for image uploads?

• Size: 500×500 to 2000×2000 pixels, ≤2MB.
• Main image: White background, no watermark, front view of the product, color consistent with the SKU.
• Quantity: Multi-angle images ≥3 (mandatory for fashion items).
• Prohibited: Chinese characters/Chinese watermarks, misleading reference objects, confusion with free gifts.
• Fashion items: Must be accompanied by a size comparison chart (clothing length/sleeve length/leg circumference, etc.).

12. Which fields cannot be modified after creating a product?

The following fields are locked after passing the first QC and cannot be modified again:

• Brand: It is prohibited to change the SKU of brand A to brand B.
• Colour: For fashion items, color is a key QC item, so it must be filled in accurately.
• Model.

Suggestion: Check carefully before creation to avoid being unable to correct later.

13. How to avoid losses due to inventory discrepancies?

• Strictly count the quantity before shipping and keep packing records.
• Check the POD (Proof of Delivery) when signing for warehouse receipt, and appeal for discrepancies within 15 working days.
• Verify the quantity and content within 30 days when returning to the warehouse (RTV).

14. Practical Tools and Resources

Requirement	Operation Guide
Inquire about the list of prohibited items	Vendor Center → Policy Services → Prohibited items
Create/activate the brand	RAC Submit：My Products → Product brand
Detect prohibited words	The system automatically prompts when the product is submitted, or displays it in real-time on the creation interface
Consulting on compliance issues	Contact RAC. Seller Support Team (English/French recommended)
Get the latest exchange rates	Vendor Center → Financial Management → Exchange rate inquiry