Introduction to Jumia Promotional Activities

Tier 1 event campaigns: March Tech Week (Ramadan), June Anniversary, September Brand Festival, November Black Friday

Tier 2 event campaigns (examples): January New Year Promotion, September Back-to-School Week, Double December Promotion

Tier 3 event campaigns: Other activities and regular monthly activities

Differences between various types of promotional activities:

• Tier 1 events are the largest promotional activities on the platform, boasting ample marketing budgets, multi-channel traffic acquisition, and meticulous market planning. These events apply to all product categories (except for Tech Week), and in addition to regular event entry points and flash sale placements, they also include marketing subsidies, prominent display positions, top-selling products, and special support for sellers.
• Tier 2 events refer to promotions for major festivals throughout the year, such as Valentine’s Day, Easter, and Christmas. Tier 2 promotional events involve a certain level of marketing budget and corresponding traffic acquisition channels. Besides regular event entry points and flash sale placements, they also include marketing subsidies, prominent display positions, top-selling products, and special support for sellers.
• Tier 3 events refer to regular activities, including daily event entry points and flash sale placements.