How to Apply for an Overseas Warehouse Shop (FBJ)?

Jumia’s Latest Seller Onboarding Guide

Since 2025, Jumia Global has completed its strategic adjustment and officially transitioned to an overseas warehouse (FBJ) model. For Chinese cross-border sellers looking to expand into the African market, the only and most efficient way to join Jumia is currently to open an overseas warehouse store.

Whether you are a seasoned player with a direct shipping account or a newcomer to African e-commerce, this guide will provide clear direction.

💡 New Onboarding Policies Overview

Before starting, please understand the current platform landscape:

1. Open Sites (7 in total)

  • Direct Operation (6 sites): Upon successful onboarding, you can directly open stores in Nigeria (NG), Kenya (KE), Ghana (GH), Uganda (UG), Ivory Coast (CI), and Senegal (SN).
  • Targeted Invitation System (1 site): The Egypt (EG) site currently only accepts invitations from qualified sellers. After onboarding, please contact your merchant manager for consultation.

Seller Entry Requirements

  • Old Drop Shipping Sellers: Business licenses previously used to open direct shipping accounts remain valid! You can re-register your overseas warehouse store using your existing business license; there are no additional requirements.
  • New Sellers: Prepare a valid business license and follow the instructions below.

🛠️ Application Process

Jumia’s entry process has been greatly simplified. Please follow these steps in order:

Step 1: Access the Official Website

Click to enter the Jumia Global official entry page: 🔗 Jumia Official Entry

Step 2: Submit Your Application

Fill in the necessary information on the official website. Please ensure that the mobile phone number and email address you enter are accurate and valid, as this is crucial for receiving review results and account activation information.

Step 3: Review the Latest Guidance Document

To ensure your application is approved on the first try, we recommend carefully reviewing the latest official, comprehensive guidance manual before proceeding: 🔗 Latest Onboarding Guide (Detailed Document) 

📋 Checklist

Before submitting your application, please check that you have prepared the following documents:

  • Business License (supports re-registration of licenses linked to old direct mail accounts).
  • Front and back photos of the legal representative’s ID card.
  • Valid email address (we recommend using a frequently used business email address).
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